t: 020 8964 1069   m: 07890 88 22 52    e: anna@annasteinberg.co.uk

Essential Professional Practice Advice for creatives


As an illustrator and lecturer with a particular interest in alerting students
to good professional practice, I’ve developed sessions designed to help
graduates succeed as freelancers.
The lectures are illustrated, invite input from students, and give practical advice.
I’m pleased to have had a very positive response to them from students and tutors:
‘The best lecture I’ve ever sat in. As a creative it’s beautiful
to have an illustrator come in and be honest about the process 
instead of just showing the end result’
Hattie F (Arts Uni Bournemouth / How to Have Ideas)
 ‘Clear, concise, interactive, fun!’
 L Robertson (Arts Uni Bournemouth / Accepting a Commission)
 ‘Incredibly informative and engaging. Feeling inspired to start 
  my career. Thank you!’
 KR (Westminster Uni / Commission in Detail)
‘Amazingly informative lecture…the ins and outs which are 
not discussed elsewhere, was what made it fantastic!’
TN (Royal College of Art / Commission in Detail) 

The lectures and their content are listed below. Please let me know if you’d be interested 
in a lecture for your students or want to know more.


Introduction to illustration…What it is and how it’s done

Shows a wide range of examples and potential markets, and covers

the basics of how to promote your work, contact a client and the

process of a commission.





A Commission in Detail – Behind the Scenes

Follows one real commission from initial contact, through negotiation,

contract, roughs, artwork and invoicing.






How to Have Ideas

Explores some of the messy and rewarding tactics behind creativity, with

some creative input from students during the talk and plenty of practical

tips to try afterwards.






 Lighting Darkness

Explores the creative process of illustrating a poetry book on the

theme of Genocide. Looks into progress from roughs to artwork and

invites discussion of the possible approaches to the challenges

illustrators may face.





Accepting a Commission

Advises on general principles of pricing, good practice regarding

negotiating and how to manage potential hazards. Explains the

basics of copyright and is very interactive. It’s mainly comprised of

putting professional practice dilemmas to the audience for

comment and discussion.




Introduction to Copyright

Covers what it is, why it matters and how to protect it. Includes

simple, practical advice that can increase your potential income and

gives tips on getting a response from a client who’s ignoring you.






Tax etc…

An accessible summary for those embarking on self-employment.

Covering how to keep good records, register your business, essential

deadlines, and other useful information.